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Articles by Matt Deaton

Matt Deaton
Chief Growth Officer
The Chief Growth Officer at Devsu leads marketing, sales, and business development efforts to drive growth for the company and its clients. With over 15 years of experience in marketing analytics, strategy, and digital media across industries such as healthcare, hospitality, and technology, the role focuses on designing customer-centric strategies, coordinating teams, managing partnerships, optimizing marketing technology, and providing data-driven insights. Certified in scaling entrepreneurial ventures by Harvard Business School, the CGO is also passionate about fostering innovation and expanding business opportunities.
Embedded Engineering Teams vs. Staff Augmentation: Why Ownership Wins in 2026
Embedded engineering teams deliver outcomes, not just hours. See why finance, media, SaaS, and automotive leaders are moving past staff augmentation, backed by Gartner, and how Devsu's Velx makes embedded teams measurably faster.
The 2026 NCUA Exam Now Scores Eight IT Criteria. Would Your Credit Union Pass?
NCUA examiners now evaluate IT risk assessments against eight specific criteria, and board cybersecurity training is a first-time priority. Here’s what’s checked.
Members Don’t Complain. They Just Leave, and You See It Two Quarters Later.
Members rarely complain before they leave. By the time attrition shows up in deposit reports, the friction that caused it is two quarters old. Here’s the math.
The COBOL Cliff Is Not a Talent Problem. It's an Institutional Knowledge Problem.
Banks are tracking the COBOL shortage as a hiring problem. The actual risk is concentration: critical systems one retirement away from being unreadable.
Why "Wait Until Next Year's Budget Cycle" Is Now the Most Expensive Decision in Banking
Every IT capital request pushed to next year carries a hidden assumption — that next year's conditions will be more favorable. For US financial institutions in 2026, that assumption is now measurably wrong. Here's the math.
Building a Living Architecture Record for New Product Builds
Learn why relying on static documentation for AI-accelerated greenfield builds creates invisible risk, and how a living architecture record ensures governed, scalable execution.
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